Businesses Are Missing Out On One Valuable Social Media Platform

 

April 10, 2014

Before the invention of newspapers in the early 17th century, official government bulletins and edicts were circulated at times in some centralized empires.

 

The first documented use of an organized courier service for the diffusion of written documents is in Egypt, where Pharaohs used couriers for the diffusion of their decrees in the territory of the State (2400 BC). This practice almost certainly has roots in the much older practice of oral messaging and may have been built on a pre-existing infrastructure.

 

In Ancient Rome, Acta Diurna, or government announcement bulletins, were made public by Julius Caesar. They were carved in metal or stone and posted in public places.

 

In China, early government-produced news sheets, called tipao, circulated among court officials during the late Han dynasty (second and third centuries AD). Between 713 and 734, the Kaiyuan Za Bao ("Bulletin of the Court") of the Chinese Tang Dynasty published government news; it was handwritten on silk and read by government officials. In 1582 there was the first reference to privately published newssheets in Beijing, during the late Ming Dynasty.

 

In Early modern Europe, increased cross-border interaction created a rising need for information which was met by concise handwritten newssheets. In 1556, the government of Venice first published the monthly Notizie scritte, which cost one gazetta.These avvisi were handwritten newsletters and used to convey political, military, and economic news quickly and efficiently to Italian cities (1500–1700)—sharing some characteristics of newspapers though usually not considered true newspapers. Due to low literacy rates, news was at times disseminated by town criers.

 

Relation aller Fürnemmen und gedenckwürdigen Historien, from 1605, is recognized as the world's first newspaper

 

The oldest news agency is the Agence France-Presse (AFP); It was founded in 1835 by a Parisian translator and advertising agent, Charles-Louis Havas as Agence Havas.

 

For example, mid-twentieth-century news reporting in the United States focused on political and local issues with important socio-economic impacts, such as the landing of a living person on the moon or the cold war. More recently, the focus similarly remains on political and local issues; however, the news mass media now comes under criticism for over-emphasis on "non-news" and "gossip" such as celebrities' personal social issues, local issues of little merit, as well as biased sensationalism of political topics such as terrorism and the economy.

 

The dominance of celebrity and social news, the blurring of the boundary between news and reality shows and other popular culture, and the advent of citizen journalism may suggest that the nature of 'news' and news values are evolving and that traditional models of the news process are now only partially relevant

 

 

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